New Narrative, Business Partner in sports & Entertainment
New Narrative is a boutique advisory firm for athletes, brands, and rights holders who play to win.
We operate at the intersection of sport, business, and culture - crafting standout deals, advising on IP and legal strategy, and driving long-term growth.
With global experience across sports, entertainment, and tech, we connect the dots that matter and execute with intent.
Turning strategy into legacy.
PARTNERSHIPS
LEGAL & BUSINESS STRATEGY
LEGAL & BUSINESS STRATEGY
Connecting top rights holders with brands to create powerful, high-impact partnerships.
LEGAL & BUSINESS STRATEGY
LEGAL & BUSINESS STRATEGY
LEGAL & BUSINESS STRATEGY
High-end legal and business strategy for organizations and talent
ATHLETE REPRESENTATION
OFF FIELD BUSINESS OPPORTUNITIES
OFF FIELD BUSINESS OPPORTUNITIES
Closing world-class deals
on the field
OFF FIELD BUSINESS OPPORTUNITIES
OFF FIELD BUSINESS OPPORTUNITIES
OFF FIELD BUSINESS OPPORTUNITIES
Innovative business opportunities
for athletes off the field
LATEST AND GREATEST WORK
WHAT PEOPLE SAY
'I can count on New narrative with anything. As a player that's what you want, an inner circle of people you can blindly trust, always safe to turn to. That's very rare to find. If only I had someone like Christine during my playing days.'
Edson Braafheid, ex player Bayern Munich & entrepreneur
'New narrative is the best and always there for us whenever we need advice. especially in our starting phase of running three companies, we are super happy with everything they do for us.'
Gianni Zuiverloon, ex Premier League player, entrepreneur
'From the very first moment I felt Christine was the right person to represent me. Her personal style makes you feel comfortable and well understood in positive but turbulent times.'
Jeroen Peters, Club Brugge