About New Narrative

I've been fascinated about the sports and entertainment industry ever since I was Iittle. At the age of 7, I started collecting NBA cards, with my favorite being that of Rik ''Dunking Dutchman'' Smits of the Indiana Pacers. That early love for the game grew into a career helping people and brands in sport and entertainment build lasting value.

I find daily inspiration in the entrepreneurial and innovative strategies of U.S. athletes and businesses, especially in areas like athlete empowerment and fan engagement. I incorporate these insights to help New Narrative's clients achieve greater success.

As one of the few female football agents licensed by FIFA globally, my perspective is unique, and my industry experience is extensive. Throughout my career, I have closed more player contracts and commercial deals than many agents combined. I have collaborated with prominent athletes on groundbreaking deals, renowned clubs like Manchester United, FC Barcelona, and Ajax, and iconic brands such as NIKE and Adidas.

My experience extends from working with Forbes-listed talent agencies, authors, artists, DJs, production companies to innovative tech companies. This diverse experience has given me a comprehensive understanding of the sports and entertainment landscape and a big network. 

People often describe me as transparent, committed and commend my strong communication and negotiation skills. I enjoy exploring new and innovative opportunities with the talent and companies I work with, contributing to their success and embarking on new ventures together.

Going beyond the traditional role of an agent, lawyer, or consultant, my company New Narrative sets itself apart as a comprehensive and dedicated business partner. Together, we build a narrative and legacy that lasts.