About New Narrative

My fascination with sport started early. At the age of 7, I began collecting NBA cards, with Rik “Dunking Dutchman” Smits of the Indiana Pacers as my favorite. That early curiosity evolved into a career focused on one thing: building value behind the game.

Today, I work as a strategic advisor to athletes, brands, and rights holders, helping turn opportunities into structured value through deals, partnerships, and IP-led ventures.

The core of my work with top-tier athletes is helping them and their teams unlock long-term, sustainable value beyond contracts and traditional sponsorships, and create lasting value off the field.

I draw daily inspiration from the entrepreneurial mindset of U.S. athletes and businesses, where athlete empowerment, ownership, and fan engagement are already redefining how value is created and captured. I bring that thinking into every strategy and negotiation.

During my career, I’ve closed hundreds of player contracts and commercial deals, working with top athletes, leading clubs such as Manchester United, FC Barcelona, and AFC Ajax, and global brands including Nike and Adidas.

My experience also spans talent agencies, authors, artists, DJs, production companies, and tech companies, giving me a broad view of how value is created across the sports and entertainment landscape, and a strong, diverse network to draw from.

I am a speaker, writer for Life After Football, investor, and a judge for Leaders in Sport Awards. I am also recognised as a LinkedIn Top Voice in athlete IP, branding, and entrepreneurship.