Brands & Rights Holders
Building value around sport.
New Narrative advises brands and rights holders on the strategy, structure and dealmaking behind high-value opportunities in sport.
We work across athlete partnerships, intellectual property and commercial opportunities — helping clients make informed decisions, structure the right relationships and create long-term value.
How we add value
Where we make the difference.
Athlete Partnerships
We help identify and structure partnerships that align the interests of athletes, brands and audiences — from selection and positioning to term, exclusivity, rights granted and the economics that follow.
Intellectual Property
We advise on the creation, ownership, protection and commercialisation of intellectual property around athletes, brands and sports properties, including co-created assets and long-term licensing structures.
Commercial Strategy
We assess new opportunities, partnerships and ideas — helping clients understand where the real value lies, what it depends on and how to structure it.
Dealmaking
We bring strategic, commercial and legal thinking to complex negotiations and high-value transactions, working alongside internal teams and counsel through to signature.
Have an opportunity to discuss?
We are open to conversations with exceptional athletes, brands and rights holders exploring ambitious opportunities in sport.