Athletes
Building beyond the game.
An athlete's influence can extend far beyond their playing career.
New Narrative advises athletes and other leading figures in sport on the opportunities that shape what comes next — from intellectual property and strategic partnerships to businesses and complex commercial decisions.
We help clients build, protect and capture value around who they are, what they know and what they want to create.
How we add value
Where we make the difference.
Brand & IP
Building a personal brand is about more than visibility. We help clients define, develop and protect the intellectual property around their identity, story and ambitions — ownership of names, marks, formats and creative work, and the structures that keep control where it belongs.
Strategic Partnerships
We help identify, structure and negotiate partnerships that align with our clients' ambitions and create value beyond a single campaign — equity, product, category positioning and the terms that determine what a relationship is worth over time.
Business Building
We work with clients to develop ideas, expertise and access into businesses, ventures and assets with long-term potential — assessing the opportunity, the structure, the partners and the commitment it will require.
Dealmaking
We bring strategic, commercial and legal thinking to complex negotiations and high-value transactions — from athlete and coaching agreements to commercial partnerships — with a clear view of leverage, risk and long-term value.
Have an opportunity to discuss?
We are open to conversations with exceptional athletes, brands and rights holders exploring ambitious opportunities in sport.