New Narrative, Business Partner in sports & Entertainment

New Narrative is a boutique advisory firm operating at the elite level of sport and entertainment, helping athletes, brands, and rights holders unlock and grow value through IP, brand strategy, and high-impact commercial dealmaking.

We work with those who play to win—and aim to own the game.

Rooted in global experience across elite sport and entertainment, we connect the dots that matter and execute with precision, where influence, ownership, and culture meet.

Turning strategy into legacy.